Restaurant/Bar NewsUpper King Street

Heidis Brooklyn Deli Closed Down

The Heidi’s Brooklyn Deli franchise located at 1725 Duke Street in our Carlyle neighborhood, closed as of last Friday night, November 6, 2009. Heidi’s, located next door to the popular Quattro Formaggi Restaurant, replaced Stella’s Cafe not too long ago.

I looked to try and find some news regarding the closing and also to see if the closing affected other Heidis franchises around the country. I came up with nothing.

This leads one to reach a couple of conclusions.

  1. The franchise, in its current location, never really took off and closed to break its lease.
  2. The franchise owner itself had some financial issues.

My family ate there a few times and had no bad experiences. The franchise had freshly baked bread and pretty decent service. The one bad thing I will say is that they were a little pricey. But, you did get a lot of food for the price.

On the franchise’s Yelp page, it got varying degrees of reviews.

One reviewer wrote (4 stars):

Fresh homemade bread makes the sandwich! Had the Pastrami, much better than subway or potbelly.
Yeah, potbelly is half the price , but its also half the sandwich…

Another reviewer wrote (1 star):

$9.20 for a salad with romaine lettuce and no mixed greens: -2
That salad has no meat on it: -1 (at least charge me less for no meat!)
Salad comes with your choice of fruit: +1
The avocado pieces in that salad were brown: -1
No low-fat options for dressing: -1
No tasty options for dressing: -1

I will continue to go to Potbelly where my salad costs $5.75 with or without meat and has much more interesting salad combos and dressing options.

What are your thoughts on the closing?

Lee Hernly, Editor
the authorLee Hernly, Editor
Founder & Editor
Lee Hernly is the Founder and Editor of Port City Wire, Alexandria, Virginia's best source for hyper-local news, opinion, and events. I live in the Old Town Alexandria area with my fantastic wife and son Sam. Oh, there’s Serena & Bea too. I’m so excited to meet new readers and see where you are from! Please be sure to leave a comment with a link to your blog so I can check it out!

8
Leave a Reply

avatar
8 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
7 Comment authors
CCNJoeCeeMikechristine Recent comment authors

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  Subscribe  
newest oldest most voted
Notify of
NIcole
Guest
NIcole

I’m a little disappointed but I agree, it was a little pricey.

Sam A
Guest
Sam A

The problem is we had way too many sandwich restaurants in the Carlyle area. Plus I’ve been to “real” Brooklyn Delis and Hiedis was not even close.

Are any of the Carlyle restaurants doing well? I have heard the Carlyle Club and Zikrayat are in trouble.

christine
Guest
christine

Pizzeria Venti is struggling, too. “Leased too much space.” Too bad, I like their restaurant and they threw a great election night party!

Mike
Guest
Mike

Ofcourse Zikrayat is in trouble. Noone knows it exists. Until this whole area gets a boom of retail, any standing businesses are going to continue to suffer during nights and weekends.

Sam A
Guest
Sam A

I havent eaten at Pizzeria Venti but I’ll give them a shot.

Cee
Guest
Cee

Pizzeria Venti should fail: terrible service (I waited 15 minutes to order at the counter, where there were three workers talking, and finally left after no one even greeted me or tried to take my order), mediocre food at high prices. Same with Zikrayat, I tried to eat there one afternoon, and the waiter acted as if I was bothering him by coming in and trying to spend some money. He was too busy chatting with one of the cooks, I couldn’t even get his attention to get a drink refill. It would be sad to see Carlyle Club go,… Read more »

Joe
Guest
Joe

The corporation behind the Heidi’s Brooklyn Deli Franchise is on the verge of bankruptcy according to the owners Heidi and Steve Naples. The franchisor was unsupportive of the franchisee’s and cut deals with vendors only to benefit Mr. and Mrs. Naples leaving the franchisee’s with higher fees and costs from vendors. Every franchise suffered and most store owners walked out because they lost to much money. Mr. and Mrs. Naples bought out some owners for a fraction of the price to avoid lawsuits. Mr. and Mrs. Naples currently are in the midst of lawsuits in Colorado due to them not… Read more »

CCN
Guest

Thanks for the info Joe.