Alexandria Convention & Visitors Association launched a new branding campaign last night titled ‘Extraordinary Alexandria’. Follow the hastag #ExtraordinaryALX on Twitter. See the epic video above that shows that Alexandria, VA is a place where creativity, history and romance live around every brick-lined corner.
Rebecca Cooper at the Washington Business Journal has the scoop on last night’s re-branding launch.
Alexandria tourism officials want people to know the city is more than its history, that there’s more going on than period costumes and ghost tours.
The new branding campaign, “Extraordinary Alexandria,” was released Wednesday at the Old Town Theatre by the Alexandria Convention and Visitors Association. It’s the first brand re-launch for the city in five years.
The campaign highlights dining, arts, shopping and romance, calling attention to the city’s boutiques, hotels, restaurants and arts scene.
Patricia Washington, CEO of ACVA, noted the changes in Alexandria since the last rebranding effort: three boutique hotels now reside in Old Town, a free trolley shuttles people along King Street and there are plans in the works to overhaul the city’s waterfront.
Those changes are reflected in the city’s tourism numbers. Visitor spending grew by 4 percent in 2012 to $739 million. Tourism generated $23.7 million in tax receipts for the city in 2012. And the city increased its meeting and group bookings to $5 million last year, which was a 39 percent increase over the prior year.
Read more at this link.