After debuting some seven (7) months ago in Alexandria, Virginia, Hailo has decided to cease operation in the United States and has closed its D.C. office. If you need a taxicab app, consider using Taxi Magic (Now called Curb), Uber, or Lyft.
Via City Paper
This isn’t a good sign for the cab industry. Hailo, the app that e-hails cabs for a surcharge, is shutting down its operations in North America, saying it can’t compete in the current market. The company has a bright yellow D.C. office on Florida Avenue and Eighth Street NW. A statement from Hailo says the company will now focus on its business in Europe and Asia.
Just last month, the company hired the “Rent Is Too Damn High” guy as its spokesman to parade around D.C. and call out Uber on its price surging tactics. As part of a promotion, Hailo temporarily slashed its prices in half in the D.C. area between 10 a.m. to 4 p.m.
“In the next phase of our growth, we have decided to put all of our energy and resources into [Europe and Asia],” co-CEO and President of Hailo Tom Barr says in a statement. “We have therefore decided to end our operations in North America, where the astronomical marketing spend required to compete is making profitability for any one player almost impossible.”
Read more at this link.