Yates Pizza Palace to Finally Open in Alexandria

by Lee Hernly, Editor
The long-awaited opening of Yates Pizza Palace on Duke Street in the Taylor Run area of Alexandria, Virginia is coming with new SUP approval by the City.

As we stated in June of 2015, Alexandria businessman Jeffrey L. Yates bought the building housing the old Generous Georges at 3000 Duke Street for $1.65 Million. Mr. Yates and his team then obtained approval of a Special Use Permit (SUP) (PDF) to open Yates Pizza Palace.  Generous George’s was a popular spot for pizza parties and families for more than three decades before it closed in 2009 largely due to health problems of its owner.

As we told you in June 2015, Mr. Yates’ plan for the site was to keep a lot of what made Generous George’s so popular by offering pizza, pasta and sauces made from scratch. Mr. Yates told me at the time the aim was to provide the BEST New York-style pizza at the location.

After pouring $3 million+ into a complete remodel of the interior and exterior of the building, we were the only one’s to tell you that the building was privately on the market for $7 million back in 2017.

After Mr. Yates’ death in February 2018, the future of Yates Pizza Palace remained up in the air. As we told you, the building, located at 3000-3012 Duke Street, was listed for sale for an undisclosed sum.

While the first floor remains up for lease, could the long-awaited opening of Yates Pizza on Duke Street be coming? Or will something else take its place?

In March, the City of Alexandria Planning Commission approved Special Use Permit (SUP) #2018-0114 to allow the Yates Family Trust to finally open the Yates Pizza Palace. Per Mr. Yates’ vision, the restaurant will have outdoor dining, indoor and outdoor live entertainment, and a valet parking service.  The valet parking will be at 3030 Duke Street – formerly the home of Yates Auto Sales.

The Yates Pizza Palace building takes up 198 feet of frontage along Duke Street and 27 on site parking spaces. The SUP allows for seating for 448 – with seating for 387 inside and rooftop seating for 61. The building has two kitchens with multiple bars on different levels. Per the SUP, both on and off-premises alcohol sales are proposed as well as indoor live entertainment with games and large-screen TVs. The establishmint proposes to offer a delivery service to customers with two delivery vehicles.

No timetable has been given regarding an opening date.

Related Articles


Nancy Lisi May 9, 2019 - 5:09 pm

I’m pleased. Used to go with Arthur when it was Generous George’s – I’d go just for old times sake!

Earl Flanagan July 6, 2020 - 1:14 pm

I drive by daily and would suggest changing the sign from “soon” to a more truthful “unknown”. End the years of torture!

Comments are closed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy